Piece of Cake Copy with Emily Ann Peterson

Sure! Set up an initial 15-min chat with her here.

Of course! Just make sure to mention this in the questionnaire and Emily Ann will “tone things down.” However, please note that poking fun and enjoying life is a natural state of being for Emily Ann. Again, this is why your final google doc will include suggestions or potential alterations to crank up or turn down the volume on certain aspects of your copy.

Great! and absolutely, yes, you need to fill out the questionnaire. It is structured to create an optimal, time-tested, online marketing approved page that works. Let’s start from there. 

Excellent question. Piece of Cake Copywriting is like a facial - The detailed pre-session questionnaire allows Emily Ann to take your bare naked, imperfect, and beautiful collection of tender words into her loving hands. She’ll smooth wrinkles, eliminate impurities, and minimize pores. You’ll be left with words that are fresh and ready to take on the worldwide web!

There are a couple reasons it works this way 1) The Piece of Cake questionnaires provide Emily Ann with waaaay more than enough material to create the perfect bundle of copy. 2) Keeping the process quick, simple, and streamlined is a high priority for everyone involved, including your web designer!

You’ll receive a Google Doc with Emily Ann’s professional take and a few suggestions for ways to change, tweak, or edit things. To continue with the facial metaphor, this is similar to a post-facial consult with suggested ways to keep up the fresh feel!

Traditional copywriting experience would involve a series of revisions, but we all know you’re in a time crunch and need something amazing from the get-go so you can get going!

This service is intended for folks who are totally fed up with the process of updating/launching their website. Emily Ann is here to get things going in the right direction! Yes, she’s a professional, but she knows that copy is a very personal thing. It’s natural to not love every single word. That’s only human. This is why her delivered google doc will contain suggestions for changes or tweaks. If you should choose to go in those directions, go for it! But you’ll also be fine publishing as is because after all, she is a pro.

The homepage is the first thing someone will see/read after arriving to your website. Think of it like your website's butler. Folks need to know they’re in the right place and if they should take off their shoes before entering. They’ll want to know where things are and what they should do.

A service page is a “you do what?” page. It’s the not full monty, just a summary of each type of service you offer your customers. Your customers will want to get the gist behind what makes you tick and why you might do things a bit differently than others. (aka why they should pick you!) If they’re interested, they can click on a particular service and learn more. This will take them to…

...a sales page, which is the in depth snapshot of a particular service or product. It’ll have your customer’s struggles, your product/service’s benefits and features, a how-it-works section, testimonials, proof, pictures, and more! It's typically pretty lengthy because your customers will want all that information. (Hint: You're reading a sales page right now.)

The about page is a highly underutilized sales tool on websites. People want to hear your story, but what they *really* want to hear is how you'll change their life. Narcissism isn’t sexy, but we're all susceptible to it. So the trick with these pages is to frame your story around your customers’ experience working with you. These are some of my favorite pages to write because I love helping people so much!

By all means! Go for it! Just click one of the purchase buttons and you’ll be prompted to add as many additional pages as you’d like. 

Each selection includes a writing session in Emily Ann's calendar which you DO need to attend.

That’s up to you and your deadlines. Emily Ann’s calendar fills up quickly, so the sooner the better. After submitting your questionnaire, you’ll then be prompted to block out a time in Emily Ann’s calendar.

The questionnaire *does* need to be completed prior to your session.

Emily Ann will deliver your copy in Google doc format, so it’s good to be a little familiar with how that works. (Here's a pretty good tutorial if you need it.) Although it’s pretty intuitive for most folks accustomed to Word docs. The google doc will contain all her notes and suggestions too.