As mental health professionals, we know the system is stacked against both us and our clients. Insurance panels demand endless hoops. Private pay models can feel exclusionary. The pressures of capitalism tell us to hustle harder, fill every slot, and turn people’s pain into “product.” But does it *have* to be this way?

About The Ethical Marketing Circle:

This is a weekly business consulting group for mental health professionals who are building practices rooted in care, equity, and consent while navigating the realities of running a business in the midst of capitalism.

Pay monthly, participate weekly. No long-term commitment. Drop in & join us!

Monthly Themes

Each month, we’ll focus on one theme that acknowledges the messy intersections of ethics, accessibility, and economic sustainability. Together, we’ll explore practical ways to market without manipulation, manage the stress and state of American & global mental health, and create strategies that resist burnout and exploitation.

• January: Marketing Practices for Compassion Fatigue
• February: Value-Based Models for Business Decisions
• March: Boundaries—Enforcing & Reinforcing, or Not At All?
• April: Ethical Strategies for Cultivating Cash Flow
• May: Protecting Privacy—Challenges & Solutions
• June: Identifying Cognitive Dissonance in Your Biz
• July: Empowering Equitable Care & Accessibility
• August: Social Media Solutions & Ideas
• September: Inclusive Pricing & Scalability Strategies
• October: Prioritizing Consent-Based Marketing
• November: Press & Publicity Ideas for Client Acquisition
• December: SEO that Builds Client-Therapist Trust

Who This is For:

• Colleagues caring for each other while surviving inside systems that don't always care for us
• Private practice therapists dealing with insurance headaches and reimbursement nightmares
• Group practice owners balancing sustainability and staff care
• Coaches and healers resisting exploitative, “six-figure launch” business culture
• Anyone who has ever felt the tension of wanting to pay their bills while also resisting capitalist grind culture

What to Expect:

• Weekly Anchoring → Stay steady when capitalism pushes urgency and hustle
• Community Care → No need to navigate the marketplace of mental health alone
• Ethics First → Strategies aligned with professional codes and personal values
• Systems-Savvy → Acknowledge the persistent evolution of our field with practical steps
• Actionable Tools → Walk away with ways to resist burnout and keep your doors open